# Durra | درة

> نظام إدارة محلات الذهب والمجوهرات
> Gold and jewelry store management system.

Durra is a SaaS system for gold and jewelry stores. It is built around the way
this trade actually works: inventory is counted in grams, price follows karat and
the gram rate, and a piece has a cost, a weight and a place in the vitrine at the
same time. It is not a generic point of sale with an extra screen bolted on.

## What Durra manages

- **Inventory by weight and karat** — balances in grams, in piece count and in
  value, with the live gram rate applied.
- **Products and jewelry** — item code, type, karat, weight, photo, cost price
  and selling price per piece.
- **Sales and invoices** — build an invoice, apply a discount and tax, record a
  full, partial or deferred payment. Confirming an invoice deducts the pieces
  from stock and adds the sale to the customer's history.
- **Purchases and suppliers** — supply runs, purchase cost and payables.
- **Customers** — a record per customer with purchases, invoices, payments and
  outstanding balance.
- **Branches** — several branches from one account, with performance compared
  between them.
- **Staff and permissions** — per role, what each user sees and changes.
- **Reports** — sales, purchases, inventory, profit and expenses, filterable and
  exportable.
- **Expenses** — running operating costs and their effect on net profit.
- **Alerts** — items below their reorder point, overdue customer and supplier
  balances.
- **Dashboard** — inventory value, today's sales and net profit on one screen.
- **Activity log** — every invoice, edit and price change, with its date and the
  user who made it.

## Who it is for

Gold stores, jewelry stores, diamond stores, luxury accessory stores, gold store
chains, gold and jewelry traders, and multi-branch operators.

## How a store starts

1. Create the account
2. Add the store details
3. Add products and inventory
4. Add the team and their permissions
5. Start managing sales and stock

## What Durra does not claim

- No published price. The cost depends on the gram rate, the number of branches
  and the number of users, so the number is agreed per store.
- No customer testimonials are published yet, and no performance percentage is
  claimed, because neither has been measured.
- No external certification is claimed. The security section describes only what
  is implemented in the product.

## Pages

- Home (AR): /ar/
- Home (EN): /en/
- Pricing: /ar/pricing/
- FAQ: /ar/faq/
- About: /ar/about/
- Free trial: /ar/trial/
- Contact: /ar/contact/
- Terms: /ar/terms/
- Privacy: /ar/privacy/

## Contact

Email: fekralabsorg@gmail.com
Website: https://durra.fekralabs.com

The email address is a placeholder pending launch. The domain is live.