Smart management for gold and jewelry stores

Run your gold and jewelry store with the precision its pieces deserve

Durra is one system for sales, inventory, products, customers, invoices, expenses, profit, branches and reports — built around how a gold trade actually works, not around generic retail.

  • Sales
  • Inventory
  • Products
  • Customers
  • Invoices
  • Expenses
  • Profit
  • Branches
  • Reports
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  • Built specifically for gold and jewelry stores
  • Handles weight, karat and piece value
  • Multiple branches and permissions in one account
  • No credit card to start

Still deciding? Browse the FAQ

Explore Durra

Before Durra

What quietly costs gold stores money and time every day

These are not technical problems. They are running costs that add up: staff hours, a margin that erodes, and decisions taken without numbers.

  1. Before Durra

    Inventory value is a guess

    You cannot say how many grams are in the shop or what they are worth without a manual count that eats a day and invites mistakes.

    With Durra

    Inventory value, by weight and count

    Know the value of your stock at any moment, with total grams and market value, and no manual count.

  2. Before Durra

    Weights and karats live on paper

    Weight and karat set the price, but handwritten records do not separate 21 from 18 from 14 consistently across every piece.

    With Durra

    Weight and karat on every piece

    Record weight and karat at entry and the system calculates the piece’s value and keeps it current.

  3. Before Durra

    Sales get recorded wrong

    A handwritten invoice, a separate receipt, numbers written twice. The error surfaces at stocktake, not at the sale.

    With Durra

    One invoice, linked to the piece

    Each sale is recorded, deducted from inventory and attached to the customer in the same record.

  4. Before Durra

    Inventory never updates itself

    A sold piece is not deducted, so recorded stock drifts and stops being trustworthy.

    With Durra

    Stock updates itself

    Sales, purchases, returns and damage adjust the balance immediately, so the number stays correct.

  5. Before Durra

    Branches cannot be compared

    Each branch keeps its own book, so comparing them takes days of manual gathering at the end of the month.

    With Durra

    Every branch on one screen

    Compare sales, inventory and profit across branches without assembling files.

  6. Before Durra

    Manual bookkeeping eats the day

    Working out today’s or the month’s profit means collecting numbers from several notebooks, files and sources.

    With Durra

    Computed, not guessed

    Profit and expenses are calculated from the transaction data itself, not from a manual summary.

  7. Before Durra

    Data is scattered and can be lost

    The ledger in a drawer, a spreadsheet on one laptop, a list on a phone — and no single version anyone trusts.

    With Durra

    A central record of every action

    Each invoice, edit and discount is logged with its date and author, and your data is backed up.

  8. Before Durra

    Customers and debts are off the radar

    A customer’s name is in a book, and no screen tells you what they bought or what they owe.

    With Durra

    Every balance on the customer record

    Purchases, payments, remaining balance and debts in one place per customer.

  9. Before Durra

    Price changes do not spread

    When the gram rate or the exchange rate moves, the new number has to reach every branch and every employee.

    With Durra

    One price for everyone

    Update the gram rate once and it reaches every branch and every user immediately.

  10. Before Durra

    No trace of who did what

    Nothing records who changed a price or ran a transaction and when, so an audit depends on memory.

    With Durra

    Who did what, and when

    An activity log records the user, the time and the detail behind every movement.

Features

Everything a gold shop needs to run and to be managed

Modules that connect into one system: a piece enters inventory, passes through a sale and an invoice, and ends up in the reports — with nothing re-keyed in between.

  • Products and jewelry

    Every piece with its own record: type, karat, weight, code, photo and price.

  • Inventory management

    Your balance, the movement of every piece, and live inventory value by weight and count.

  • Sales management

    Build an invoice in seconds and track every sale and its payment status.

  • Purchases

    Record supply runs and purchase cost, and track what you owe suppliers.

  • Gold and weight management

    Designed for the gold trade: weight, karat and a calculated value for every piece.

  • Customers

    A record per customer: purchases, payments and outstanding balance.

  • Suppliers

    Who you sell to and who you buy from, with clear terms and payables.

  • Branches

    More than one branch from a single account, with performance compared between them.

  • Staff and permissions

    Each user sees and edits exactly what their role allows — no more.

  • Reports and analytics

    Sales, purchases, inventory, profit and expenses, viewable and exportable.

  • Expenses

    Track running costs and what they do to your net profit.

  • Alerts

    Get warned when stock runs low or when a payment is overdue.

  • Dashboard

    Inventory value, today’s sales and profit on a single screen.

Also included: advanced search, Excel and PDF export, an activity log, and backup restore.

Why Durra

Why choose Durra?

A generic point of sale treats a piece as a row in a spreadsheet. Durra treats it as what it is: gold, with a weight, a karat, a cost and a place in the vitrine.

  • Built for gold and jewelry stores

    The fields and screens follow how this trade works, rather than a template borrowed from another industry.

  • Easy to use

    A clear interface, and your team records a sale within minutes with no formal training.

  • Precise inventory control

    Weight, karat and quantity in one record, so the stock figure matches reality.

  • Clear reports

    Understandable numbers, no jargon: how much you sold, at what price, and at what profit.

  • Branch support

    Run every branch from one account and compare them without gathering files.

  • Advanced permissions

    Who can view, who can edit, who can approve — each role gets what fits it.

  • Your data is preserved

    A central record of every operation plus backups, instead of one notebook that can be lost.

  • Works from anywhere

    It runs in the browser, so it works from your desk, a tablet or a phone.

  • Saves time and reduces errors

    What used to be written twice is recorded once, so there is less room for human error.

  • Decisions based on numbers

    You know which pieces sell and which ones tie up capital — before you decide.

Inside Durra

Screens you will look at every day

The figures below are an illustrative sample of the Durra interface with dummy numbers — the point is to show you how it behaves before you use it.

app.durra.io/dashboard Live
Inventory value SAR 1,284,500 This month
Sales today SAR 62,400 +12% vs yesterday
Net profit SAR 48,150 22.4% margin
Pieces in stock 318 pieces 6 items running low
Sales and net profit over 6 months
Sales Net profit

Values are relative and shown for illustration only.

Start the day here: your inventory value, today’s sales, and what needs attention.

  • Inventory value in grams and in money, in a single figure
  • Today’s sales and the month to date
  • Best-selling products and alerts that need you

How it works

Start with Durra in a few simple steps

From account to first invoice, with no engineering help and no re-keying of old data.

  1. Create your account

    Register your email, set a password, and choose your language and country. No credit card.

  2. Add your store details

    Store name, logo, branches, trading currency and tax rate.

  3. Add products and inventory

    Register pieces with their codes, weights and karats, or start from an opening wholesale balance.

  4. Add your team and permissions

    An account per employee, with exactly what each can see and change in each branch.

  5. Start managing sales and stock

    On your first invoice, the system deducts the piece from inventory and updates every figure.

Who Durra is for

Durra is built for

If your store’s value is measured in weight and karat, you are in the right place.

  • Gold stores

    Wholesale stock by weight, retail by the gram, and constantly changing prices.

  • Jewelry stores

    Hand-made pieces with names, sets and services — not repeated SKUs.

  • Diamond stores

    High-value pieces that need precise recording of weight, specifications and value.

  • Luxury accessory stores

    Pieces with a serial number and a margin that differs from item to item.

  • Gold store chains

    Several branches, a different structure each, and prices and processes to unify.

  • Gold and jewelry traders

    Buy wholesale, sell by piece, and need an accurate cost basis.

  • Multi-branch operators

    A branch in every city, and a manager who needs one picture of all of them.

Trust and security

Your store’s data is treated as your store’s data

Your financial and stock data is the asset of your trade, not sample data. So it is handled as infrastructure that stays under your control.

  • User permissions

    Set per role what each person sees and changes: a salesperson cannot reach financial reports, a branch manager sees only their branch.

  • Activity log

    Every invoice, edit and price change is recorded with its date and author, so an account can be reviewed.

  • Data protection

    Data is transferred over encrypted channels and is not shared with any third party except at your request.

  • Backup

    A backup of your data protects you from losing work or from a damaged device.

  • User management

    Add or change permissions at any time, and disable a departing employee’s account immediately.

  • Access control

    A user sees only what applies to them: their branch, their items, their customers.

These points describe what is implemented in the product. We have not listed any external certification, because we will not make a claim you cannot verify yourself.

Pricing

Plans that fit the size of your trade

Pricing differs between one shop and a chain, and between one user and a full team. So we start from what your store needs, not from a fixed price list.

Contact us for the plan that fits your store

  • Single store

    One branch · up to 3 users

    For a shop taking its first steps toward running on a real system.

    • Full inventory management by weight and karat
    • Sales, invoices and expenses
    • Customer and supplier records
    • Core reports and export
    • 3 users with separate permissions
    • Support over WhatsApp and email
    Start your free trial

  • Most chosen

    Growth

    Up to 5 branches · up to 15 users

    For a shop that has opened a second branch and needs one set of numbers.

    • Everything in Single store
    • Several branches from one account
    • Branch performance comparison and KPIs
    • Precise permissions per user and branch
    • Advanced reports and charts
    • Migration from your current system
    Book a demo

  • Chain

    Unlimited branches · unlimited users

    For groups running multiple shops and needing central governance.

    • Everything in Growth
    • Unlimited branches and users
    • One gram rate across every branch
    • Multi-level approvals for prices
    • An API to connect your own systems
    • A dedicated account manager and team training
    Contact us

We deliberately publish no number here: the gram rate, the number of branches and the number of users all change the cost, and we would rather our team give you a figure that is actually true.

A store with unusual requirements?

Migration from an old system, a point-of-sale integration, or specific accounting needs — we start by hearing them.

Book a demo

Customer stories

Why people choose Durra

The place where your real customers can speak.

We have not published reviews yet. We will not print a testimonial from a customer who does not exist, and we will not publish a percentage we have not measured. This space is ready for real Durra customers.

Book a demo

Before you ask

Frequently asked questions

Direct answers to what gold store owners ask us most.

  • Is Durra suitable for small gold stores?

    Yes. You start with one branch and three users and grow from there. The system does not require a large business to be useful — what matters is that the numbers you need are tracked.

  • Can I manage more than one branch?

    Yes. Every branch is managed from one account, each with its own stock, sales and users. You compare branch performance in a single report without gathering separate files.

  • Can I set employee permissions?

    Yes. For each user you choose what they see and change: a salesperson cannot reach financial reports, a branch manager sees only their branch, and the owner sees everything.

  • Can I track inventory?

    Yes, and that is the core of the system. Inventory is shown by weight, count and value, and every sale, purchase, return or loss adjusts the balance immediately with no extra manual entry.

  • Does it support weights and karats?

    Yes. A piece is recorded with its weight and karat, and the system calculates its value from the gram rate in effect, updating automatically when that rate changes.

  • Can I track customers and outstanding balances?

    Yes. Each customer has a record collecting their purchases, invoices, payments and outstanding balance, with a list of everything unpaid and a reminder before it is late.

  • Can I export reports?

    Yes: sales, purchases, inventory, profit and expenses reports, filterable by branch, period and customer, and exportable for printing or sharing.

  • Is my data secure?

    We protect your data with encryption in transit, restrict each user’s access to their permissions, record every operation in a reviewable log, and keep a backup. Full detail is in the privacy policy.

  • Can I try the system before subscribing?

    Yes. Create your account, enter your store details, and try recording a sale and tracking inventory. After the trial we settle the right subscription with you — and we never ask for payment before that agreement.

  • Does it work on phone and computer?

    Yes. Durra runs in the browser, so it opens on any device: a desktop, a tablet or a phone. You need an internet connection and a registered account.

See all questions

Next step

Your store deserves management worthy of its trade

Run your sales, inventory and accounts in one place with Durra.

Start your free trial Book a demo